Launched in February 2003, Ready is a national public service advertising (PSA) campaign designed to educate and empower Americans to prepare for and respond to emergencies including natural and man-made disasters. The goal of the campaign is to get the public involved and ultimately to increase the level of basic preparedness across the nation.
Ready and its Spanish language version Listo ask individuals to do three key things: (1) build an emergency supply kit, (2) make a family emergency plan and (3) be informed about the different types of emergencies that could occur and their appropriate responses.
The campaign’s messages have been distributed through: television, radio, print, outdoor and Web (PSAs) developed and produced by The Advertising Council; brochures; www.Ready.gov and www.Listo.gov Web sites; toll-free phone lines 1-800-BE-Ready and 1-888-SE-Listo; and partnerships with a wide variety of public and private sector organizations.
The Federal Emergency Management Agency (FEMA) has worked with a variety of public and private sector organizations, including the American Red Cross, the National Organization on Disability and the National Fire Protection Association to create emergency information for seniors and Americans with disabilities and special needs. Materials developed for these specific Americans include brochures and instructional videos available at Ready.gov's publications page.